Design + Creative Direction | Philadelphia PA

About

Accidentally on purpose.

Zac McGroarty

 

It took over 30 years for my mother to admit I was a happy accident. I had already known from the years spent doodling in the corners of pages, writing fantastical stories about super powered vegetables, and daring to launch my bike off that dirt ramp that was just a little bit too big. I’ve come to learn that accidents can teach you a lot about yourself.

By trade, I am a graphic designer, creative director and higher education advocate. From small identity shops, agency work, a plethora of freelance work, and 10 years in higher education—I have made it my career mission to manage and create work that dares to be unapologetically bold in a world engulfed by homogeny.

But who am I really? I’m a deeply passionate introvert. I’m a lover of fantasy fiction, terrible 90’s movies and weekly D&D games. I have an obnoxious laugh that my friends find endearing. I love headbanging to metal and asking for the hottest hot sauce. I loathe being bored. The fringe is where I am most comfortable. If I could’ve been anything else, my love for space would’ve called me to be an astronaut, but alas I was too busy drawing battle axes on my math homework.

For me, the work is about asking questions. With the right questions, we can produce and defend the creative—and believe me, the creative still matters. In a world where we rely on data and metrics, let there be those of us on the fringe to help push the work to stand out amongst its peers.

And so what may have started as an accident was carved by insatiable curiosity, molded with risk, and intentionally polished by an endless cycle of scraped knees, learning, and teaching—what remained was purpose.

 

P.S. Mom had thoughts on this. :)


Organizations:

Current:
Board of Directors, CUPRAP (2022)

Past:
Founding Member, PHLDesign
Founder, CMD+Whiskey
AIGA Youth Panel on Education Advisory
AIPH Alumni Advisory Board

Flavor:

Currently Playing:
Polyphia - Ego Death

Currently Reading:
The Name of the Wind (Re-read)

CAPS LOCK: How Capitalism Took Hold of Graphic Design and How to Escape From It

Press:

Volt@CUPRAP: 10 Conversations with Higher Ed Leaders





 

 

 

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