Problem:

Beginning in 2016, the College lacked a cohesive communication strategy and was often out of brand with university level communications. With a wide variety of 38 majors, 38 minors, and dozens of masters and doctoral programs, the college needed a singular voice that could engage all constituents while still targeting an academically and demographicly diverse population.

Insights:

The team conducted research with key constituents including current students, faculty, and staff resulting in 631 survey respondents and a focus group of student ambassadors. The big take away? Our students voiced that they are sincerly passionate about who they are and about making an honest impact. We needed a communication and marketing strategy that aligned with our goals of enrollment and awareness while remaining both scalable and measureable.

Solution:

Our graduates are civic-minded, globally conscious creative thinkers, doers and risk-takers. We prepare students for life-long careers. The team built relationships with collaborators within the college and upwards to the university wide marketing team to create impactful, on brand communications to prospective students. The result was an average of 2-8% enrollment and yield increases year over year, even against a looming enrollment cliff and overall enrollment issues university wide.

Program Fact Sheets

Custom tailored for each program to attract prospective students based on academic offerings and career prospects

Videography produced by FiveFiveCollective in collaboration with CLA Marcom Team

Enrollment Strategy

Problem:

Insights:

Solution: